INTRODUCTION

Many companies mislead teens and young adults (ages 15–30) about the safety and environmental impact of the chemicals in their products, resulting in uninformed consumer choices. This demographic is highly influenced by brand messaging yet increasingly values sustainability and health. This contrast presents an opportunity to challenge misinformation and bring transparency to the forefront, empowering consumers with the knowledge to make better choices.

CHALLENGE

Develop a design campaign that educates and empowers young consumers to identify misinformation, promoting transparency in product labeling and encouraging informed, conscious purchasing decisions.