INTRODUCTION

Jazz is a dynamic and expressive art form, characterized by its rhythm, improvisation, and fluid movements. At the University of Oklahoma’s School of Music, the Jazz Concert Series celebrates this rich tradition. However, its current visual identity lacks the vibrancy and energy that jazz embodies. Redesigning the concert series through experimental typography offers an opportunity to visually capture the essence of jazz, reflecting its rhythm, spontaneity, and motion in a way that resonates with audiences and elevates the experience.

CHALLENGE

How can typography be used to reimagine the Jazz Concert Series at the University of Oklahoma, transforming its visual identity into one that truly embodies the spirit of jazz? The solution lies in using experimental type to mirror the movements and improvisation of jazz. By incorporating dynamic, expressive typographic forms, the redesign can create a visual language that represents the genre’s energy and rhythm while captivating and engaging audiences.