MINIMA

Branding | Design Strategy

INTRODUCTION

The Covid-19 pandemic has transformed how we view our indoor spaces, emphasizing the importance of thoughtful design for our well-being. Our homes now play a key role in shaping our lifestyles and overall welfare. To meet these evolving needs, home furnishing companies adapt their strategies, while designers create solutions that balance user desires with business goals. MINIMA, a brand centered on minimal, simple, and affordable furniture, reflects this balance by offering functional and accessible designs for everyday living.

CHALLENGE

How can designers address shifting consumer needs while supporting home furnishing companies’ goals? MINIMA tackles this by focusing on furniture that blends simplicity, affordability, and functionality. By prioritizing minimalist design, the brand creates spaces that are intentional, accessible, and reflective of modern lifestyles.